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US requires pharmaceutical companies to include prices in their ads



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Pharmaceutical companies must publish list prices for their products in television commercials under a new proposal released by the Trump administration on Monday.

The new rule that affects English:. Medicare or Medicaid […].

Alex Azar, Secretary for Health and Social Affairs, announced the new proposal just hours after the announcement of the stakeholders of major pharmaceutical companies

The pharmaceutical research and manufacturer of America, or PhRMA, said its 33 member companies are viewers on websites that mention the list prices of the drugs they advertise, and which also mention what consumers can expect to actually pay the medications

"Direct-to-consumer television advertising of PhRMA member companies will soon be added to patients Information on drug costs, inc "The group said in a statement."

Azar said it was no coincidence that the PhRMA included the price of the drug, the cost of delivery or any other connection about the potential cost of the drug and the available financial Support announced Monday's initiative that they knew the Trump government prepared to act, he said.

"We value their efforts, but placing information on a website is not the same as reporting," Azar said in a speech at the National Academy of Medicine

"For too long, drug pricing has been like no other market ", he said. "We will not wait for an industry with so many opposing and perverse incentives to reform itself."

Under the proposed scheme, a company would have to write the price for a typical treatment of drugs such as antibiotics, or the 30-day cost of medicines for chronic conditions such as hypertension or diabetes.

PhRMA has said that any attempt to force companies to publish their prizes would violate the rights of the First Amendment to freedom of expression.


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