New York – Germany's Volkswagen has thrown up a cowboy hat and boots and is in the middle of the US pickup truck Market penetrated. Size Atlas Tanoak Truck Concept
Built on the same bone as the three-row Atlas SUV, the Tanoak – unveiled Wednesday at the New York Auto Show – is the latest pickup on a car-like unibody instead of a based traditional body chassis Chassis. It is also part of Volkswagen's strategy to redefine itself with an expanded Atlas family.
"The Tanoak leads (the Atlas) to a new, all-American extreme," said Hinrich Woebcken, CEO of Volkswagen North America Reveal
US truck enthusiasts have long drawdown pickups for their lower towing and payload numbers. But unibody chassis offer a smoother ride than ladder frames, and the Honda Ridgeline – built on the same unibody as the pilot SUV – has been a popular alternative since its launch in 2016.
Hyundai builds his own unibody concept on the Santa Cruz Concept, which debuted at the 2015 Detroit Auto Show. Volkswagen tests the waters to see if there is room for their own unibody creation.
According to Atlas, there are no current production plans for the Atlas Tanoak. But the automaker wants to estimate the answer to the idea, since pickups are one of the largest volume segments in the US
Volkswagen did not have to wait long. The New York show stage was full of reactions.
"A mid-size pickup improves what the VW brand wants to be – a serious player in the US SUV market," said Karl Brauer, an analyst at Kelley Blue Book. "The product makes sense, they have the capacity to do it in Chattanooga, and if they're smart, they will come just as fast."
Edmunds analyst Ivan Drury was less impressed: "It's going to be tough Make a business case for a lifestyle truck that would probably be at the high end of the market, especially if you're trying to compete with mainstays like Honda The real missing link (in the US) is a small, affordable truck with minimalist design. "
Volkswagen Atlas Tanoak Truck Concept (Photo: VW)  The sculpted, upscale looking Volkswagen concept targets an increasingly crowded mid-sized pickup market that includes domestic truck giants like Chevy (Colorado), GMC (Canyon) and Ford (Ranger). All three home missions are rugged, off-road-ready body chassis – as well as the leader Toyota Tacoma.
The mid-size pickup market showed aggressive growth in 2014, when Chevy and GMC re-entered After years off, but sales dropped off in 2017. Ford Ranger enters the segment early next year.
The Volkswagen design looks more mature with signature, narrow Volkswagen horizontal front and rear panels wrapped by continuous LED lights. The bold side panels are etched with high fender lines, which are modeled after the Atlas SUV.
Emphasizing the upscale, high-tech theme, the interior features a digital instrument display and center console touchscreen.
But do not make a mistake, Volkswagen wants customers who know that, can drive a truck to the Texas Ranch.
"The Atlas Tanoak is built in America for Americans," said CEO Woebcken. "It's a homage to the American ideal … an American pickup that brings German precision."