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Walmart expects the best holiday season of all time with new technology in the shops



Walmart is doing what it can to bring shoppers through its stores during the Christmas season.

"They've seen us significantly improve our stores and our website," said Steve Bratspies, chief sales manager of Walmart US, for a phone call with media representatives. "All of this has developed into what we still consider to be the best holiday."

Walmart has made a number of investments this year to improve its website, including new brands such as Lord & Taylor and Moosejaw. The company said that this holiday season will have its "widest range ever" of goods for sale both in stores and online. Without Toys R We are on-site, planning to have 30 percent more toys in stores and 40 percent more toys on Walmart.com.

Oliver Chen, an analyst at Cowen & Co., said Walmart's product line remains lagging behind that of Amazon, according to a research note Sunday. Cowen found that Walmart carries just over half of Amazon's top 1

million bestsellers. Chen said Walmart misses "many important brands and breadth and depth" in certain categories.

Although Walmart still has investments to make, such as other premium brands that can be sold alongside Lord & Taylor's dresses, analyst Chen said he views the company as "the closest traditional competitor to Amazon in the face of its huge assortment, its strong digital growth and its increasing size. " Meanwhile, rivals like Target are coming up with their own tactics to sell more toys and attract buyer dollars

Target announced last week, in particular, will require free, two-day shipping with no minimum purchase, starting this week and runs through December 22nd. Walmart said this week it has no plans to achieve that deal and will remain free to deliver two-day shipping for orders over $ 35. Walmart recently said it will expand its purchases to include more products sold by third parties in its marketplace become.

"Speed ​​will continue to be a major growth catalyst as we assume that customers will rely on delivery times for the same day and one day" hour, "Chen said.


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