Walmart has announced that it will redesign its website and launch a completely new design in May. Apart from a visual revision, the new website will focus on personalization and special shopping experiences.
In the following comparison, you can get an idea of what the new look will look like. It's cleaner, with more modern fonts, and offers what Walmart calls relatable photography, aka people doing human things. It's definitely a step away from his current potato website, which is not unlike an interactive Sunday newsletter.
Together with the refreshed design, most of the new Walmart homepage will be personalized. This includes the best-selling items at a customer's site and a profile for your local Walmart. Here you will be informed on the website if certain services such as online groceries and your order status are available.
Walmart also says the new site will contain "special shopping experiences". The company describes this as categories such as furniture and fashion feel like a specialty store by showing "relevant, bold images and seasonal stories". No further specific details are given, so it is not clear how this will affect the website when launched. At first glance, this description suggests that individual brands (such as Crate & Barrel) are already marketing products both online and in printed catalogs within stories.
Walmart made some other changes to the site besides the website Lately, many of them are viewed as competing against Amazon, such as offering their own food kits, wearing Soylent, and signing up as an exclusive mass retailer of Kobo E-readers.