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Home / World / Washington Post Super Bowl ad with Tom Hanks, which could cost over $ 10 million

Washington Post Super Bowl ad with Tom Hanks, which could cost over $ 10 million



D During the Super Bowl, the Washington Post operates an ad that is told by actor and director Tom Hanks, which reportedly costs over $ 5 million.

The Post announced that it would occupy a 60-second place in the fourth quarter of the Super Bowl LIII match between the Los Angeles Rams and the New England Patriots, "the most important and increasingly dangerous work of journalists in the United States Environment will highlight. " World, "said the post office CEO Fred Ryan.

" We believe this is the right moment, the right place, to deliver this important message to the broad audience of Americans and international viewers watching the Super Bowl Ryan wrote in a blog post. "While most Super Bowl ad producers spend the better part of a year preparing their spots, we had the shorter week. I want to thank everyone in the Washington Post who was the first to deal with this project, enabling us to produce a powerful message that recognizes those who convey the knowledge that is essential to our freedom. This is a message that anyone who values ​​press freedom can be proud of.

The ad paid tribute to missing and deceased journalists, including post-columnist Jamal Khashoggi, who was assassinated in the consulate of Saudi Arabia in Turkey.The ad was created with historical events from World War II to the present day and in collaboration created with Mark Woolen and Associates, who ran advertising campaigns for important films, including the latest films "The Shape of Water" and the remake of "A Star is Born."

Although the post did not want to acknowledge the ad's costs, reports CNBC that CBS, which has the rights to transfer Super Bowl LIII, bills 5.25 million dollars for a 30-second hit, suggesting that the advertising costs the post could have cost more than 1

0 million

The potential cost of the ad was criticized by the union, which was responsible for negotiating on behalf of the post office employees was. Fredrick Kunkle, co-chair of the department's Washington-Baltimore News Guild for the Post, tweeted his displeasure over the move as he voiced abuses about treating the employees by the company from a financial standpoint.

"Even though I am extremely proud of the post office and its heritage," wrote Kunkle . "This seems to be a particularly annoying expense for a company that: a) has tried to include part-time workers in health insurance, b) has brought everyone towards a riskier form of health insurance, c) has facilitated the dismissal of employees ; Compensation e) frozen their pensions and resisted the slightest improvement in the remaining retirement pension until Sen. Bernie Sanders felt ashamed f) to add a single day paid parental leave to its only four weeks, and g) to know these other media Companies that recognize difficulties have cut off staff. "

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