If you're a passionate celebrity stalker, you may have noticed that lately some strange stuff has appeared on some Instagram feeds of your favorite celebrity. Extreme body modifications to celebrities like Kim Kardashian and Chrissy Teigen are emerging, but what is it for? Art Exhibition A. Man transforms celebrities with prostheses, and if this is a marketing strategy for the exhibition, then it works.
One of the newest celebrities participating in viral A. The human takeover is Kim Kardashian. On Monday, the reality TV star and NPP Beauty Mogul recorded their Instagram account to showcase extreme body modification around their necks. The thick, chain-like design that surrounded her glowed beneath her "skin" to the rhythm of her heart. At the end of her story, Kardashian thanked A. Human for the Body Mod as if it were just a design piece.
She is not alone either. Chrissy Teigen also took her Instagram stories to show wings that sprout from her breast and rise to her clavicles at a glance that was somehow both angelic and grotesque. Queer Eye 's fashion guru Tan France was also transformed by the heads of A. Human. His ruffled neck modification is written as a fashion piece on his Instagram account with France: "I was lucky enough to get an exclusive look at A. Humans new collection, and it looks like I'm taking something home with me." [1
A. Human is an interactive, hybrid arts and entertainment exhibit designed as a collection of New York Fashion Week designs on social media, which it is not. It's simply an exhibit, but it raises questions, especially about self-expression and the consumption of images and beauty. However, it is declared purpose? To see what kind of future, where body modification is normal, is to express oneself, especially when it comes to body, fashion and beauty standards.
The exhibition is the Society of Spectacle, an entertainment brand created by founder of Command PR, Simon Huck. For the event, which begins during New York Fashion Week, Huck teamed with designer Nicola Formichetti and make-up artist Isamaya Ffrench to create a space where participants can see the changes and interact with them as if they were Part of a Real
Speaking to Vogue Huck stated his desire to create A. Man was born out of a desire to see the future not as a dystopia, but not as a utopia. Instead, he explained that A. Humans emotional bond leads to a world of optimism or neutrality, but certainly not to the dystopian idea that he seems to give most people.
The real question, however, is whether A. Human will achieve this or not. With the exhibition framed as a fashion collection, the issue inherently raises the question of the commodification of bodies as if it were clothing, whether a future full of body modifications would only lend themselves to a visible classicism where the design brand is no longer sartorial physical.
A. Man already bothers visually, many comment on the French Post with almost disgust, but others see the piece as the next step in fashion. The choice to invite celebrities, especially a model like Teigen, a fashion guru like France, and a style icon like Kardashian to market the designs (which ultimately markets the event) suggests a fixation on images as a means of creating sociality Interaction.
Ultimately, the questions from A. Human are answered by those who visit the exhibition and experience the "body modifications" first-hand.