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(GULFNEWS.COM) – One of the things that drives people to WhatsApp is that they can chat with friends and family as they like without interruption.
Unlike YouTube, Facebook, and Instagram, subscribers to the popular messaging tool do not see ads that interfere with their conversations or news feeds, and the tool is also completely free.
The chat experience will soon be available However, the Facebook company has recently announced that it will be promoting the app, ending the era of ad-free chats for more than a billion users worldwide.
The advertisement will appear in the "Status" section of The tool will be launched next year. It will be similar to how the paid content is shown in Instagram stories.
The move was officially confirmed by the social media giants at the recent Facebook marketing summit in the Netherlands.
"WhatsApp will be Stories Ads in its status product in 2020," tweeted Olivier Ponteville, media chief at BeConnectAgency, who attended the event.
In October it was first reported that the app owned by Facebook was planning to introduce advertising via the "status" section on the Internet messaging tool.
The Status section allows users to post pictures, videos, texts, or animated GIFs that disappear after 24 hours. The feature is also available on Facebook.
A presentation slide used at the summit also showed what the ads look like when they go live.
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