Some Whole Foods buyers say the discounts are worthless to Prime members of Amazon. Customers claim to save almost nothing on hundreds of dollars of purchases.
"There is no benefit," said Claudia Cukrov, an Amazon Prime member who buys almost every day at a Whole Foods store in Brooklyn, New York.
She said her Amazon Prime Member code, which she scans with every Whole Foods purchase, has never saved her money. She accused Amazon of using the codes to collect data about what she buys without providing any equivalent.
"They are building a complete consumer profile in the form of a discount on us," she told Business Insider.
Last year, Amazon rolled out prime-member discounts nationwide to Whole Foods stores, about 1
Read More: Amazon's 10% Discount for Prime Members now hits all Whole Foods stores
Spencer Somers said he was upset when he received the new Whole Foods discounts last year learned. But almost a year later, he scans his Amazon Prime membership code at the box office of the Los Angeles Whole Foods store, where he spends more than $ 100 every week.
"I scanned it every time, but the savings of less than a dollar were not worth it," he told Business Insider. "I know how data collection works, they want to look at my receipt and all the things I've bought, so if it's not worth the savings, it's not worth giving them to them."
The concerns of Cukrov and Somers are reflected in dozens of complaints in social media.
In a statement to Business Insider, Amazon said the buyers' reaction to Prime member rebates was positive.
"Our Prime customers say they love the discounts for Prime members on the Whole Foods Market, and in fact, Prime members have taken the Whole Foods market advantage to one of the fastest rates we've ever seen," said an Amazon speaker. "Since the introduction of prime-member discounts last summer, Prime members have already bought more than $ 100 million at Whole Foods Market, and we expect Prime customers to save even more in the coming months."
Amazon announced this week that it would cut the price of hundreds of items by 20% and double the number of Prime Members' offers to Whole Foods buyers.
Customers should expect more than 300 prime-member stores in stores over the next few months, with around 40% off asparagus and strawberries and 35% off all Justin branded products.
Read More: Amazon Lowers Whole Foods' Prices by Hundred Percent on Hundreds of Items.
Whole Foods emailed the message to the buyers with the subject line: "Prime Members: You've been asking for more offers."
"Weekly deals for Prime members are growing. Like with bigger savings for the entire store, turn down almost every aisle and – boom – you'll find a way to save, "it says in the email.
With the new discounts Amazon and Whole Foods seem to appeal to customers. However, it remains to be seen if the deals will recapture customers who have already stopped scanning the codes of Prime members.
"So far, I've only gotten a discount on an item I bought," said Jean-Michel Boudreault, who said he buys twice a week at Whole Foods in New York. "It almost seems like a waste of time, pulling up the barcode and showing it to the cashier every time you shop."
The following is what buyers say on the social media.