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Whole Foods is named for & # 39; Yellow Fever & # 39; Restaurant slammed



  Whole Foods
The New 365 Store of Whole Foods

Twitter / Whole Foods


Whole Foods – New store opening has taken an unexpected turn this week. [23536511] On Wednesday, the food chain opened its new 365 location in Long Beach, California, which included the opening of a new restaurant called "Yellow Fever."

The restaurant does not belong to Whole Foods. It is owned and operated by an independent chain that owns two more locations in California.

Some Whole Foods shoppers jumped on Twitter, claiming that this is an offensive and racist name because they believe it's part of the Whole Foods empire.

Whole Foods did not respond to Business Insider's request for comment.

"Gosh. Nothing like a racist meal that could * give * a terrible illness to you," wrote a Twitter user.

The owner of Yellow Fever, originally from South Korea, explained how she came up with the name in an interview with Next Shark last year:

"When we finally came up with the concept, we thought of all the names Just sucked in. Keywords like "traditional", "bamboo", "lotus" and "golden" were not memorable, "she said.

"One night we said only yellow fever!" And it worked, it's ironic, somehow shocking, and it's not exclusive – you can house all Asian cultures under one roof with such a name We just decided to do it, "she added.

Yellow Fever did not immediately respond to Business Insider's request.


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