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Why a boycott of Laura Ingraham is likely to fail



TripAdvisor, Wayfair and pet food maker Nutrish on Thursday were the first major brands to say they will stop advertising on Laura Ingraham's Fox News program in response to the ridicule ridicule of a school-shooting survivor from Parkland , Florida.

Targeted student David Hogg is trying to push other companies to leave Ingraham as well, but history shows that advertising boycotts are hard to carry out of highly rated Fox News shows.

The clearest example of a successful one Boycott is Exodus of last year by commercial sponsors of Bill O'Reilly's program. Although O & # 39; Reilly moderated the best-rated cable news show, dozens of advertisers dropped it after the New York Times reported that a total of five women accusing it of sexual harassment or inappropriate behavior together made up $ 13 million in the settlements

In the last few days of "The O & # 39; Reilly Factor," shrinking commercials featured promos for a 26-pocket vest and a freeze dryer for an alien apocalypse.

It should be remembered, however, that before his dismissal O & # 39; Reilly survived several efforts to organize boycott advertisers of his show during two decades at Fox News. And it is possible that he would have survived another if the network had not been in claim control mode nine months after longtime Chairman Roger Ailes was dismissed on charges of sexual harassment.

A second example of a successful boycott is the gradual disempowerment of Glenn Beck over 21 months. Color of Change, an African-American advocacy group, urged advertisers to advertise Beck's Fox News in July 2009 after Beck said President Barack Obama is "a racist" who "has a deep-seated hatred for white people [19659010] Beck stayed in the air until April 2011 when his advertisers eroded. Other factors contributed to the cancellation of his program, including fierce criticism from conservatives like Pat Buchanan and William Kristol, and complaints from Jewish leaders protesting against his habit of comparing political opponents to Nazis.

Boycott Efforts Against Other Fox News Personalities have not got any momentum. In a memorable episode, Keurig joined a small number of companies last autumn announcing they would withdraw commercials from Sean Hannity's show.

Hannity responded to fans who themselves destroyed Keurig coffee machines and Keurig finally said that "the decision to communicate our short-term media actions on Twitter, outside of This is clearly an unacceptable situation requiring a review of our problem-solving and external communications efforts and the introduction of security measures to ensure that this never happens again, and our company and brand reputation is too valuable to address At the same time, Volvo tweeted that he would not advertise on Hannity's show anymore – then he deleted the tweet.

A website called FoxNewsBoycott. com, used to organize a "Boycott of the Month", urge visitors to contact companies that advertise on the network. More recently, Twitter hashtags #BoycottTucker and #BoycottFoxandFriends have not produced results.

At some point someone tries to boycott a Fox News show for something. Hogg, who has quickly become a prominent gun control lawyer, is in a better position than most to put real pressure on advertisers, but his job is tough.


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