Sometimes it's hard not to sympathize with Google. Yes, 800 billion dollars, monopoly boss, in the past "do not be angry", tax Google. This summer, he was fined £ 3.8 billion by the EU, partly to force phone manufacturers to bundle Google services on their Android phones.
A few weeks later, the biggest game on the planet – Fortnite – decided to shun the Google Play Store and make its app available as a direct download because Android is an "open platform". (19659002) Fortnite is without a doubt the most popular app for evading the Play Store. The game generated more than $ 100 million in revenue in the first 90 days of the Apple App Store (where it has no choice) and is earning more than $ 2 billion ($ 1
READ MORE: There is a Trojan Malware that mimics the Google Play Store 19659002] Of course, these zeros after the dollar signs are the main reason why Epic Games Fortnite is not in play Wanted to place the store. As Epic's CEO, Tim Sweeney, VentureBeat stated, he was not keen on giving Google a 30% reduction in Fortnite's total revenue. "If you look at that, the stores on the smartphone platforms do not do much," he argued. "If you are looking for Fortnite on iOS, you will often get PUBG or Minecraft ads, whoever has bought this ad ahead of us is the best result in finding Fortnite .It's just a bad experience. "
Sweeney is right, it's not a great experience – but not nearly as bad as the experience he has makes gamers and their parents too.
Instead of using the Play Store, he encourages players to install Fortnite directly from the Epic website. On the whole, that's good if you're a mature adult who is streetwise enough to go straight to the Epic Games website, but not so smart if you're among the millions of eight-year-olds who will try to get the  Whether it's dodgy videos, phishing attacks or fake text messages, children are tempted to download "Fortnite" from every possible source. It is already happening and it will explode. Epic's strategy has come early for the cheaters.
It's getting worse. To buy all of these Fortnite Fortunes costumes, dances, and other digital features, parents can not rely on the payments they've already made in the Google Play Store. These password-protected credits they buy for their children are now useless. From now on you will need to re-enter your credit card or PayPal credentials in Fortnite – assuming that the "Fortnite" the kids have downloaded is real and not a cracked version of a scam. The rip-off potential is huge.
READ MORE: The Best Games on the Google Play Store
And while Sweeney talks about the bad experiences in the Google Play Store, it's not as bad as the experience I had when I was tried to install Fortnite on my Samsung Galaxy S7. I did not spend more than five seconds in my first attempt to install the game before warning me with a "failed installation" message, warning about "LIBRARY-IN-NOMETADATA". Answers to a postcard.
When Sweeney moans that the mobile app stores make "very little" for their 30%, he is wrong
The second and third attempts have continued to develop, at least to the screen to reduce the security of your phone for this "unknown app" to happen, but did not complete successfully. "App not installed" was the bold message I needed to work with. Only in the fourth attempt, when I had some free space on my phone, the game was installed correctly. I have never cracked such roadblocks with games from the Play Store, where installation sneaks and disk space requirements are ironed out before the game is even listed.
So when Sweeney moans, the mobile app stores make "very little" for their 30%, he's wrong. First, they give consumers more security – download something from the official store, and you can be pretty sure it's real (though the app stores could do much more to cheat off scammers). Second, they provide an installation experience where you do not have to wait for startling error messages or worrying messages about dropping security.
READ MORE: Google Project Fuchsia, the silent successor to Android  Most importantly, 30% goes toward the largest mobile operating system on the planet. It costs money to develop a mobile operating system, to encourage, use and build a developer community for mobile device manufacturers. Sweeney seems to believe that he is entitled to a free ride.
If more large app developers follow Fortnite example, I would not be surprised if Google had taken the Apple route and banned sideloading apps on Android phones Give Epic no choice but Pay the percentage that Google uses for its game in the store. It's a bad idea to blow up Google's head, even for a shootout.