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Home / Technology / Why Microsoft did not win the E3 in 2019 – Reader's feature

Why Microsoft did not win the E3 in 2019 – Reader's feature



Has Microsoft squandered its big chance?

A reader judges the winners and losers of E3 and explains why he is disappointed with how Microsoft handled Sony's absence.

My biggest regret about E3 is that I did not write a Reader's feature before it happened to predict what would happen. Because what happened is pretty much what I expected. Microsoft was able to dominate the entire show, especially since Google was not really present at Stadia, and what did they do? Quite minimal effort, with no major announcements, except what was already rumored ̵

1; and even then they dropped a ton.

If I think about this feature, I do not even know what the biggest announcement is. If the two main options are Lego DLC for Forza Horizon 4 and Phantasy Star Online 2, you know something, there was a drastic error somewhere. The Halo Infinite trailer was weird and boring, and all the best stuff, like Cyberpunk 2077, Star Wars Jedi: Fallen Order and The Outer Worlds, were multi-format and had nothing specifically to do with the Xbox.

In hindsight, that's obvious now. They did not want to show anything that could only be seen on Project Scarlett, like Fable IV and Forza Motorsport 8, but I really do not think they were wise enough to be so shy. This was her moment to go all in and they bottled it. I've seen quotes from a Microsoft manager who said they did not want to empty the tank, but that's what they should do. Now Sony has the chance to outrank them at the next E3 and / or their unveiling event, and any advantage that Microsoft could derive from it is gone.

Sure, they have announced Project Scarlett and shown a bit more of Project xCloud, but none of the information was particularly useful or interesting. Just a few vague technical questions about their new console and the confirmation that xCloud works in extremely controlled conditions – a revelation that benefits no one.

So who won E3? Well, I thought Nintendo, Square Enix and Bethesda were all doing well. While Ubisoft has done atypically bad. Although it has still managed to make a few surprises, the science fiction game Rainbow Six looked terribly different from the trailer and elite squad mobile game, which I can not believe is true. It looked so bad and seemed to purposefully track Splinter Cell fans.

Bethesda did a lot better, and while some thought they would track more information about The Elder Scrolls VI and Starfield quickly, I think they were smarter about announcing new IPs. They were clearly not far away and I suspect that they would not have been revealed this year if Bethesda did not have to regain their fans' trust, but I definitely appreciate that they were on their way. And though I'm not interested, I also thought that they had made a solid effort to redeem Fallout 76.

Square Enix has done well as well. I do not remember that they did have a show like this at E3, but they are fully justified, with a lot of games and important revelations, but still feeling that they have a lot more that they did not mention , The unveiling of the Marvel's Avengers was a bit overwhelming, though GC's preview of the stuff behind closed doors was reassuring that they were just doing it a little weirdly.

I still do not like the look of the characters, which comes too close to the movies and yet not close enough. You should either have a comic style or create your own look, though I suspect this will encourage the purchase of outfits.

All this leaves Nintendo, the … great. They are truly the masters of the livestream event, to the point that all others are compared to a Nintendo Direct. And for good reason: This one was packed with announcements and revelations and yet did not go on forever and was not just all the CG trailer (I was so sick of it until the end of Microsoft long before you got to the other one) company) ,

The Zelda unveiling in the end was the perfect ending to a really solid lineup, and I do not mind that Animal Crossing has been postponed until next year as it looks like they've actually shaken up the formula this time around high. Luigi's Villa 3 looked good, as did Zelda: Link's Awakening and Pokémon. For what it's worth (which is almost nothing without Sony), I think Nintendo won E3, but Microsoft was not even among the top three for me.

By Reader Ashton Marley

The Reader feature does not necessarily represent the views of GameCentral or Metro.

You can create your own 500 Submit 600 words Reader feature available at any time, which will be published when used in the next suitable weekend slot. As always, send an e-mail to gamecentral@ukmetro.co.uk and follow us on Twitter .

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