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Why New Jersey could shake the Senate's map



Senate Majority PAC, the Senate's Senator for the Super PAC, threw $ 3 million worth of television advertising into the New Jersey Senate, where Democrat Sen. Bob Menendez faces a surprisingly strong challenge from rich Republican businessman Bob Hugin [196592002] The first ad of the Super PAC aims to connect Hugin with President Donald Trump, who is not particularly popular in the Garden State.

That the Democratic Senate made the establishment – and made no mistake, is to spend the Senate Majority PAC – money, there is evidence for two things:

1. Menéndez is being dramatically beaten on TV by Hugin, who has slated $ 24 million of his own money into the race, and the Democrats are feeling pressured to level the playing field. (Another pressure point: Menendez is a former chairman of the Senate Democratic Election Committee, which means that if he needs money from the national financier to save him, he will receive money from his national donor.)

2. Democrats are worried.

Most polls indicate that Menendez is well ahead. (The average score of Real Clear Politics is 7 points for Menendez.) But Menendez still has negative sides after the trial he has suffered for corruption charges. (The 1
1-week trial ended in a Hung jury and the Department of Justice refused to try it again.) And New Jersey – because it does not have its own media market and instead is covered by Philadelphia and New York City – is a difficult state in which politicians should become known.

Of course, all these facts do not change this underlying reality: Senate Democrats spend $ 3 million in New Jersey they can not spend, say, Tennessee Former Governor Phil Bredesen, a Democrat, attempts upstream against conservative nature of the state to swim. Or in Arizona, where Democrat Kyrsten Sinema is trying to win the seat of Republican Senator Jeff Flake.

The Point : There is a lot of money that washes around the Senate races, of course. But do not make a mistake that it is a finite sum. And money spent in New Jersey could be an opportunity lost in a state where Democrats might offend.


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