Uber, who has made a name for himself on car rides, is looking for the bike for growth.
In an interview with the Financial Times CEO Dara Khosrowshahi said he wanted scooters and motorcycles to push short-haul routes into congested city centers, a move that would allow drivers to focus on longer, more lucrative rides , At the same time the move will also affect Uber's profits as the company earns more money on car trips than on the rental of motorcycles and scooters.
The perspective shifts as politicians weigh the repercussions on their cities. In a July report by transportation expert Bruce Schaller, it was discovered that transportation network companies like Uber added 5.7 billion kilometers per year in nine cities in the United States. The report also noted that 60% of people who made a trip would have left, gebiked, by public transport or simply stayed home if the car service had not been available to them.
Finally, the report asked policymakers to think about ways to improve other modes of transport. "Working towards a destination with less traffic means that space-efficient transportation such as buses and bicycles are more attractive than personal cars and TNCs for key attributes such as speed, reliability, comfort and cost," the report said.
As politicians mull traffic solutions, increasingly the answer to their traffic problems, Uber can regulate. New York City has passed landmark legislation this year, breaking new leases for rental vehicles as the city studies the transportation landscape. Experts say this could cause other cities to take similar action. The crackdown raises questions about Uber's ability to continue growing as the company pushes for a public offer.
The company could have seen it all coming. In April he bought the electric bike startup Jump. It also invested in Lime, a joint bicycle and electric scooter company.
Cities like Los Angeles are already considering how to integrate shared bicycles and cars into their overall mobility strategy. The emphasis is on transportation that people bring home from the subway, train or bus ̵
Khosrowshahi tries to take that long See here by diversifying beyond the car, and he's pretty sure he can at least get drivers aboard. He told FT that drivers are skeptical on the grounds that Uber forces them to compete with bicycles. "The second impression after the conversation is," Oh, I get a longer drive to where I can make more money? Log in. "