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Home / Business / Why the iPhone XR is the best-selling iPhone from Apple and violates the sale of iPhone XS and XS Max

Why the iPhone XR is the best-selling iPhone from Apple and violates the sale of iPhone XS and XS Max




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The iPhone XR is Apple's best-selling iPhone today, as it is for sale due to its lower price ($ 250 cheaper than the iPhone XS) – a better value as the other new iPhones and the time of its launch ̵

1; more than a month after the release of the iPhone XS and XS Max – the sale of more expensive devices may be questioned. (Photo by Justin Sullivan / Getty Images) Getty [19659002] This week, Greg Joswiak, Apple's vice president of product marketing, told Reuters that the iPhone XR, which is $ 250 cheaper than the iPhone XS, is already the main product, starting at $ 749 with 64GB of storage

"Since the iPhone XR hit the market, it has been the # 1 selling iPhone every day it's been sold," Joswiak added.

Interesting Joswiak's discoveries are less than a month after the tech giant said

"As far as I know, by the way, you know that our main competitors are smartphones, tablets, computers. And we do not report quarterly sales," he said Apple CFO Luca Maestri during the last profit call of the company.

Apple's qualitative comment on sales was intended to reassure fears of weak iPhone sales.

Maestri, however, quickly added that the occupation of Apple through the qualitative paragraph commentary adds relevance to investor information, "they will do.

This probably explains why Joswiak accused his statements to the Calming investors' fears over weak iPhone sales rumors after some Apple vendors outperformed their sales forecast (including AMS, Japan Display, Lumentum and Qorvo) last month by $ 100, followed by a $ 100 cut in prices for the iPhone XR in Japan Mobile operators of the country (NTT Docomo) to boost sales, and the threat of President Trump last week for all Apple hardware products that were made in China China.

A confluence of events that has led to Apple shares down more than 20% – which was in the bear market area – dropped from its high in October to $ 232 per share.

Atherton Research's Take

The iPhone XR is available in 6 colors (Blue, Yellow, Coral, Red, White and Black). Compared to just three surfaces (silver, space gray and gold) for the iPhone XS / XS Max. (Photo by Anton Novoderezhkin, TASS) Getty

Here are the three main reasons why we believe the iPhone XR has become Apple's best-selling iPhone since its launch on October 26:

  1. Price : At $ 749 The 64 GB iPhone XR is the lowest-priced model in the Apple series "iPhone X", which was launched this year – $ 250 cheaper than the corresponding iPhone XS, which sold at 999 US $. Dollar starts, and $ 350 cheaper than the slightly larger $ 1099 iPhone XS Max.
  2. Better value [TheiPhoneXRhasmostofthemajorfeaturesofitsmoreexpensivebrothers(fasterprocessorfaceIDwirelesschargingwide-angleandfrontcameras)Howeverthealuminumdesignmakesitslightlyheavierandthickerthanthestainlesssteelversionswithslightlylargerbezelslesswaterresistanceandno3DtouchOnthepositivesidetheiPhoneXRoffersbetteroverallbatterylifemorecolorchoices(6vs3)andanLCDthat'smuchbrighterthantheOLEDscreenonmoreexpensivemodelsForthepricetheiPhoneXRisamuchbettervaluethantheiPhoneXSandXSMaxwhichprobablyalsofoundthemostconsumerswhichexcludedthesaleofhigher-pricediPhones
  3. Timing : The cheaper new iPhone shipped more than a month after the high-end devices. As with most new products, there is a peak at the launch, which gradually decreases over time. When the iPhone XR hit the market, its peak sales slightly exceeded sales of all other new iPhones, which were already seeing a decline in sales. The momentum of the iPhone XR's revenue momentum continues to be driven by lower costs, advanced features and overall better value.

Similar to last year, Apple is again under great pressure to show its strategy of selling iPhones that represent nearly 60% of its sales are working at an ever-higher price.

At this point in time, our research indicates that Apple will be slightly in the bottom of the revenue forecast for the current holiday quarter – $ 89 billion making it the largest in the company's history.

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The iPhone XR is Apple's best-selling iPhone today, trading at a lower price ($ 250 cheaper than the iPhone XS), a better value than the other new iPhones and timing Launched more than a month after the release of the iPhone XS and XS Max, the sale of more expensive devices may wither away. (Photo by Justin Sullivan / Getty Images) Getty [19659019] This week, Greg Joswiak, Vice President of Product Marketing from Apple, told Reuters that the iPhone XR – which is $ 250 cheaper than the iPhone XS – is available for as little as $ 749 with 64GB of storage, and is currently the mainstream product of Popular iPhone

"Since the launch of the iPhone XR, it's been the top-selling iPhone every day it's been sold," Joswiak added.

Interestingly, Joswiak's discoveries are less a One month after the technology giant said it would no longer disclose the sales data of its products, including iPhones, iPads and Macs.

"By the way, as you know, you know our best competitors on smartphones, tablets, computers." Also do not give any quarterly information about unit sales, "said Apple CFO Luca Maestri during the company's last profit visit.

Apple Comment on Sales Quit Calming Fears of Poor iPhone Sales

However, Maestri quickly added: "If the Apple executive team believes that providing qualitative comments on sales provides investors with additional relevant information This will probably explain why Joswiak made his comments: Mainly to calm investors' fears over weak iPhone sales rumors after some Apple vendors forecasted their sales forecast last month (including AMS, Japan Display, Lumentum and Qorvo), followed by a P The iPhone XR's $ 100 cut by the country's largest mobile operator (NTT Docomo) – to boost sales – and President Trump's threat last week for all Apple-made hardware products manufactured in China.

A confluence of events that caused Apple's stock to fall by more than 20% and fall in the US bear market area – from its peak in October to $ 232 per share.

Atherton Research's Take

The iPhone XR is available in 6 colors (Blue, Yellow, Coral, Red, White and Black) in comparison to only 3 designs (Silver, Space Gray and Black) Gold) for the iPhone XS / XS Max. (Photo by Anton Novoderezhkin, TASS) Getty

Here are the three main reasons why we believe the iPhone XR has become the # 1 selling iPhone since its launch on October 26 Apple Became:

  1. Price : At $ 749 The 64 GB iPhone XR is the lowest-priced model in the Apple series "iPhone X", which was launched this year – $ 250 cheaper than the equivalent iPhone XS, which starts at $ 999, and $ 350 cheaper than the slightly larger $ 1099 iPhone XS Max.
  2. Better value : The iPhone XR has most of the key features of its more expensive brothers (faster processor, face ID, wireless charging, wide-angle and Fro ntkameras). However, the aluminum design makes it slightly heavier and thicker than the stainless steel versions with slightly larger bezels, less water resistance and no 3D touch. On the positive side, the iPhone XR offers better overall battery life, more color choices (6 vs. 3), and an LCD that's much brighter than the OLED screen on more expensive models. For the price, the iPhone XR is a much better value than the iPhone XS and XS Max, which probably also found the most consumers, which excluded the sale of higher-priced iPhones.
  3. Timing : The cheaper new iPhone shipped more than a month after the high-end devices. As with most new products, there is a peak at the launch, which gradually decreases over time. When the iPhone XR hit the market, its peak sales slightly exceeded sales of all other new iPhones, which were already seeing a decline in sales. The momentum of the iPhone XR's revenue momentum continues to be driven by lower costs, advanced features and overall better value.

Similar to last year, Apple is again under great pressure to show its strategy of selling iPhones that represent nearly 60% of its sales are working at an ever-higher price.

At this point in time, our research indicates that Apple will be slightly in the lower end of the revenue forecast for the current holiday quarter – $ 89 billion – making it the largest in the company's history.


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