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Why This Joe Biden Ad Stands Out



Joseph R. Biden Jr.'s presidential campaign on Tuesday made an extraordinarily emotional appeal for his candidacy and health care proposal.

In the 60-second television spot, called "Personnel," which is airing in Iowa, Mr. Biden's tragedies that he shares on the campaign trail. While many voters have pointed to the political calculus about electability, they have said that it is not true, and the ad reflects that dynamic.

Mr. Biden's first wife and a baby daughter in a car crash. Mr. Biden was in the hospital, where Mr. Biden was sworn into the Senate.

"I could not imagine what it was like if we didn Bender Biden's battle with brain cancer, and Mr. Biden, a former Delaware senator, says in the spot.

Beau Biden's battle with brain cancer, and flashes at image of a struggling Mr. Biden. Beau Biden died in 2015.

Mr. Biden often advances more directly on the campaign trail: "His Medicare for All," a single-payer health care system, are the replacement of the Affordable Care Act, known as Obamacare. Mr. Biden's opponents say their goal is to further expand robust health care coverage.

Mr. Biden highlights his relationship with former President Barack Obama sweeping measure.

"Healthcare is personal to me," Mr. Biden says. "Obamacare is personal to me. When I see the president try to tear it down and try it again.

The spot is part of what the campaign calls a "high six figure" ad buy in Iowa.

Last week, Mr. Biden released the first television ad of his campaign, called "Bones." Mr. Biden was reprimanded as president. stakes moment for the country, even as he has his lead over his rivals slip in some polls.


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