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Home / Entertainment / Will Dismal & # 39; Solo & # 39; Box Office Disney to rethink "Star Wars" strategy?

Will Dismal & # 39; Solo & # 39; Box Office Disney to rethink "Star Wars" strategy?



The film's overwhelming launch could force Lucasfilm to reassess its plan to release a film a year if it's a little shorter than a 12-month gap and the overcrowded summer calendar is taboo.

Lucasfilm and Disney are facing a moment of reckoning.

On Memorial Day weekend they were shaken as Solo: A Star Wars Story fought hard for $ 100 million domestically and bombarded $ 65 million abroad. The film followed the launch of another stand-alone film Rogue One: A Star Wars story that hit $ 155 million domestically in 2016 on its way to $ 1.056 billion worldwide , Solo can not bring in much more than $ 400 million.

Solo 's first performance is a rare loss for Disney. It also forces the studio to review its strategy for the iconic Star Wars franchise that Disney acquired when it bought Lucasfilm for more than $ 4 billion in 201

2. Most box-office analysts say the key problem is the fact that debuted solo only five months after . Star: Wars: The Last Jedi hit the big screen, causing a significant case of public fatigue. Star Wars extended universe.

While the studio does not give up its plan to release a Star Wars feature per year, insiders admit that Disney and Lucasfilm are unlikely to release two Star Wars Film so close together again, regardless of whether they are anthology films, such as Solo which tells of Han Solo's beginnings or part of official episodes, such as Star Wars: The Force Awakens and his successor, The Last Jedi .

In addition, Disney would certainly prefer a launch site at the end of the year rather than a summer walk. Force Awakens Rogues and The Last Jedi all opened in mid-December and had no direct competition. Both made blockbusters and were the biggest films of their respective years (2015, 2016 and 2017).

Solo however, opened only a week after Fox Deadpool 2 bowed $ 125.5 million inland. It also unfolded in the wake of other Disney / Marvel Monster Blockbuster Avengers: Infinity War, which has accumulated $ 621.7 million domestically and $ 1.9 billion worldwide.

"There is a question of frequency and how many times do people go to the movies, is that a third time too much and too early in a five-week period?" Said Disney's Dave Hollis, Solos 's overwhelming startup may have been influenced by these two previous films.

Hollis adds that he is hopeful Solo will have a strong run over the next two weekends in North America. Hollywood's Next Big Live Action Tentpole, Universals Jurassic World: The Fallen Kingdom will be unveiled until June 22, though immediately Disney's and Pixar's animated event film The Incredibles 2 June 15 is opened against the women's front Ocean's 8 .

"Let's measure how we feel about it until more time passes," Hollis said.

Not even Hollis tried, [439] is the international achievement so far, which includes a miserable $ 10.1 million start in China. Foreign box office often accounts for 65 to 70 percent of the revenue of a Hollywood Tentpole. The share for the last three Star Wars films was closer to 50 percent; Solo looks at a much smaller separation.

"We have a lot to do to understand that," says Hollis. "We're all over it, and we're going to spend a lot of time figuring out why things went the way they did in different markets, we've got a year and a half before Episode IX comes out."

This is The Silver Streak, which includes Disney and Lucasfilm. The J.J. Abrams Director Episode IX will not be released in cinemas until December 2019, giving Lucasfilm time to recalibrate before announcing his next steps on the franchise. No other Star Wars film is to be opened beforehand. And although numerous films are in progress, no Star Wars pictures are dated after Episode I X, though December 2020 is an obvious date for the series' sequel.

Marvel may be able to release several blockbusters in quick succession – see last November Thor: Ragnarok February Black Panther and last Infinity War – but power seems to need more breathing room to maintain a sense of urgency.

"Until the [[Star Wars] universe [24] fires on all cylinders like the Marvel Universe, I think they should be able to make it easier. That's not all with the spin-offs," says Box-Office Analyst Jeff Bock, who joins Exhibitor Relations. "Marvel [likewise owned by Disney] has proven over and over again that you can release films year after year, but it's mostly a cast of brand-new characters, scattering old favorites here and there. This is a model from which [

Bock also questions whether Solo suffered from a poor release date or an underlying "content" issue. "If you have a higher quality product, the release date is secondary," says Bock. "I think that's true for any movie – it's more important when trying to reach a fast audience."

Ron Howard took center stage in production when Christopher Miller and Phil Lord went solo about creative differences with Lucasfilm president Katheleen Kennedy and screenwriter Lawrence Kasden

solo stars Alden Ehrenreich in the title role – a role made famous by Harrison Ford – opposite Woody Harrelson, Emilia Clarke, Donald Glover, Thandie Newton, Phoebe Waller Bridge, Joonas Suotamo and Paul Bettany. The story follows Han Solo as he teams up with a gang of outsiders and mercenaries – including Lando Calrissian and a young Chewbacca – to stop the rogue Dryden Vos. [19690000] "A Star Wars movie is always an event, with a tremendous spotlight on the opening weekend performance. Solo although expected to open for larger returns, comes in only five Months after the release of The Last Jedi and is part of the "Anthology" movies, a different feather than the "Saga" series, "says Paul Dergarabedian of comScore. "With Episode XI the franchise will have plenty of time to build steam and crowd theaters like its December brothers, which are among the most successful films of the last five years."

[19659021] Box Office Updates
Rogue One: A Star Wars story
Solo: A Star Wars story


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