It's hard not to fall in love with Taylor Swift's new album Lover . Since its premiere, Lover has broken both personal and industrial records for the artist and recorded millions of Spotify streams. Will Lover surpasses Swift's latest album Reputation and single "Look What You Make Me Do".
"Lover" will be the first album owned by Taylor Swift
Fans of Taylor Swift can not calm down. With 18 songs, Lover is Taylor Swift's longest album so far. The artist exchanged dark themes for a glowing rainbow that featured in songs like "Me." Of course, some fans noticed how far this album is from their last full length record, reputation. During an interview with Vogue Magazine, Taylor Swift discussed the important place in her career that this album takes.
"There are so many ways this album feels like a new beginning. This album is truly a love letter to love, in all its crazy, passionate, exciting, enchanting, terrible, tragic, wonderful splendor. "
Due to her feud with Scooter Braun, the artist no longer has any rights to all her old music. But do not worry. During an interview with Good Morning America, the artist confirmed she would re-record her older albums. Currently, Lover is the only album owned by Taylor Swift himself.
Taylor Swift's "Lover" breaks personal records for the artist
In addition to singles like "Me" and "You Need To Calm Down," Taylor Swift's album as a whole broke records for the artist. She collected millions of pre-sold albums at retailers and beat old albums like Reputation.
According to a press release, [Lover hit the record of all pre-sales at Target and darkened physical debut sales of Reputation . In addition, the album took first place in 98 countries on iTunes. In the US hit parade of Spotify, each song debuted in the Top 25 with 9 in the top 10. Lover also broke the world record as the # 39; top album debut in the history of Amazon Music & # 39 ;.
Taylor Swifts & # 39; Lover & # 39; can compete with other popular albums from 2019, including Ariana Grandes & # 39; Thank U, Next & # 39;
Taylor Swift breaks personal records and even the records of other artists. As for the year 2019, Lover surpasses the number of album streams by artists such as The Jonas Brothers, surpassing Ariana Grande's hit album Thank U, Next.
According to Billboard, Lover began streaming 175,000 SEA units, which equates to 226 million on-demand audio streams for his songs during the tracking week. The biggest streaming week all time for an album of a woman, the second largest for a pop album and the second largest of all albums in 2019. In all three metrics, Lover was only beaten by the debut week of Ariana Grande Thank U, Next which received 228,000 SEA units (equivalent to 307 million on-demand audio streams).
Even Taylor Swift's music videos go beyond boundaries and earn millions of tracks on Youtube. Videos for songs like "You Need To Calm Down" and "Me!" Were several times nominated and awarded at this year's MTV Video Music Awards. The artist even won the Video of the Year award for "You Need To Calm Down."
Taylor Swift's Lover can be streamed on Spotify, Apple Music, and most major music platforms.