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With Roku Channel, users can now sign up for new streaming services with one click



  With Roku Channel, users can now sign up for new streaming services with one click.

Roku's latest update for The Roku Channel makes it easy for users to find and subscribe to streaming services. The new feature ("Premium Subscriptions") adds a carousel of subscription partners to The Roku Channel, allowing users to log their services directly through Roku's on-screen interface.

This works as follows: You want to start seeing Starz's Outlander but you do not subscribe to Starz's streaming service. If you own a Roku or Roku TV, you can visit The Roku Channel and find Starz in the new Premium Subscription Carousel. Select Outlander as the show you want to see and you will see information about the Starz streaming service. With the credit card you deposited with Roku, you can click to subscribe to Starz and immediately dig into Outlander .

Premium subscriptions will feature 25 partners at Premiere, including Starz, Showtime, Epix and others. If you subscribe to many of them through The Roku Channel, you'll receive a monthly Roku bill for the total amount you owe on all the services you subscribe to. Roku will offer a free trial for all affiliate programs for at least seven days, so you can try these streaming services before you actually pay them.

The Roku Channel debuted in 201

7 as a commercial channel, which offers all Roku streaming devices. The company licenses a variety of content and makes it available to all Roku device users through The Roku Channel for free. The only catch is the ads that show in this entire content. Last April, Roku partnered with ABC, Cheddar and others to bring live news to The Roku Channel and increase ad-supported content for all users for free. Later last year, the company took the big step of bringing The Roku Channel to its mobile app and website, so everyone – even those who did not have Roku hardware – could get access to its free, ad-supported content.

So many streams

Premium subscriptions are adding another element to The Roku Channel and are becoming more important to Roku. The company is not involved in the arms race with original content alongside Netflix, Amazon, Apple and others. Rather, it has focused on providing Roku customers with more free content and making it easier for those users to find content they want to see. The Featured Free section combines these two initiatives and offers popular content that is free and focused on the Roku channel.

With the abundance of streaming subscription services, you can now find out where the shows appear that you want to see live can be difficult. Once you sign up for all the "necessary" services, it can lead to multiple trips to various websites, numerous authentication emails, and other issues. Roku hopes that users will be encouraged to sign up for more through a fast and simple interface that eliminates service login problems.

Undoubtedly, partners like Starz hope for the same. While this leads to another source of revenue for The Roku Channel, Roku claims that users sign up for the same monthly fee for each service over the channel as they would if they sign up directly through the affiliate.

Premium subscription content can be streamed on Roku devices, Roku TVs, and the Roku mobile app. The Premium Subscription debut will be a new feature in the Roku mobile app that allows users to watch both free and subscribed content on the go. However, you can not sign up for premium subscriptions in the mobile app – this must be done from the Roku screen interface.

Premium subscriptions to The Roku Channel will be released in late January.


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