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Home / Business / With Starbucks closing down 8,000 stores for anti-bias training, consumer demand has reached its 10-year low

With Starbucks closing down 8,000 stores for anti-bias training, consumer demand has reached its 10-year low



Starbucks has something to do if he wants to regain customer confidence.

The coffee giant has fallen to the lowest reputation rate in ten years, according to a YouGov BrandIndex score released Tuesday. "The reputation value of Starbucks in the workplace has been at its lowest for at least 10 years, a blow to a company known for its benefits and culture, including tuition fees," YouGov BrandIndex said. Also, the purchase price has increased not well developed. This is YouGov's metric of potential sales. On April 20, 28% of consumers would consider buying from Starbucks

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.45%

The next time they bought food or drink. In the past few weeks, this number has been at 24%, the lowest level since April 2017.

(Starbucks did not respond immediately to a request for a comment.)

In April a video of the two men by at least six police officers from a Philadelphia Starbucks handcuffed and removed became viral. They were waiting for a business partner. There has been outrage in social media, and many people have pointed out that Starbucks outlets are often full of people typing on their MacBooks

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with and without Starbucks coffee next to it

Related: That's how much it costs Starbucks to close 8,000 stores for a main afternoon [19659008] YouGov also examined the daily consumer perception buzz score before and after the incident. This score has recently reached its lowest level since November 2015.

The buzz score began to recover on May 3. However, he reached a limit below the mark before the crisis. "Recent changes in guest policy and improvements have not taken a positive direction," said YouGov.




In November 2015, Starbucks received a backlash on Facebook

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and Twitter

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when it replaced its annual "Symbols of the Season" Christmas mug design with a simple two-tone red cup. (In May 2015, a Diversity Awareness campaign, encouraging Baristas to write "Race Together" on every coffee cup, also backfired.)

"The recent changes in guest policy and the improvements do not seem to put it to have in a more positive direction yet, "added YouGov. "In the next few weeks, we'll be able to see if that's possible, and by now Starbucks is still slightly in negative territory."




Starbucks Executive Chairman Howard Schultz said "CBS This Morning" on Wednesday

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: "I'm embarrassed, ashamed, I think what happened has been reprehensible on every level, I think I take it very personally, like everyone else in our company, and we're anxious to get it right. "

Starbucks also said it had an agreement with the men that would involve a confidential financial settlement.

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How Does the "Buzz Score" Work ?: YouGov BrandIndex asked, "If you have something about the brand in the last few years two weeks, through advertising, news or word of mouth, was it positive or negative? "

A score can range from -100 to 100 with a zero score equal to a neutral position. For example, a score of 35 means that 35% more people said they had more positives than bad ones about the brand.

YouGov BrandIndex is a daily consumer perception research service from Marken, which polls 4,800 people each weekday from a nationwide representative sample. It conducts more than 1.5 million interviews a year.


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