After more than a century behind bars, the animals roam on boxes full of animal crackers.
Mondelez International, the parent company of Nabisco, has redesigned the packaging of its Barnum Animals Cracker in response to pressure from People for the Ethical Treatment of Animals
PETA, which has been banning the use of animals in circuses for more than 30 years protests wrote a letter to Mondelez calling for redesign in spring 2016
"In the face of the monstrous cruelty In circuses that use animals, and in the growing opposition of the public to the exploitation of animals for entertainment, we urge Nabisco to update its packaging to show animals that can roam freely in their natural habitats, "PETA said in her letter. 19659005] Mondelez agreed and started a redesign. In the meantime, the Crackers eponymous circus – Ringling Brothers and Barnum and Bailey – have folded forever. The 146-year-old circus, which had pulled off its shows in 2016 due to pressure from PETA and other elephants, was shut down due to the slow ticket sale in May 2017.
The redesign of the boxes, now on the US shelves, retains the familiar red and yellow coloring and prominent "Barnums Animals" caption. But instead of showing the animals in cages – meaning that they are traveling in boxcars for the circus – the new boxes show zebras, elephants, lions, giraffes and gorillas wandering side by side in a grassland. The outlines of the acacia trees can be seen in the distance.
"When PETA commented on Barnum's, we saw this as another great way to keep this brand modern and up-to-date," said Jason Levine, Mondelez North America's Chief Marketing Officer, in a statement.
Mondelez is based in Illinois, which issued a nationwide ban on circus elephants in January. According to Animal Defenders International, more than 80 US cities have wholly or partially banned circus with wild animals.
PETA executive vice president Tracy Reiman says she's celebrating redesigning the box for the cultural transformation she represents.
"For Barnum's Animals Crackers, it is perfectly reflected that our society no longer tolerates the hanging and chaining of wild animals for circus performances," she said.
Nabisco has been making Barnum's Animals Crackers since 1902. It has its boxes before, but only for temporary special editions. In 1995, it offered a threatened species collection, which collected money for the World Wildlife Fund. In 1997, it offered a zoo collection, which collected money for the American Zoo and Aquarium Association. And in 2010, she worked with designer Lilly Pulitzer on a pastel-colored box that raised money for tiger conservation.
The company will not tell how many boxes it sells each year. Canadian boxes already had a different design and are not affected.