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With YouTube, advertisers can now customize TV ad campaigns



YouTube has announced that advertisers can now customize their ad campaigns specifically for users on a TV screen.

While ads on YouTube have always been part of YouTube, only on YouTube have marketers been able to optimize their advertising for smartphones, tablets, and traditional computers. By adding "TV screens" as the device type to Google Ads and the Display & Video 360 campaign management tools, it is now possible to engage consumers in an environment where they can stretch out on their lounge sofa.

Desktop to TV

YouTube began life in a desktop browser, but it has long since transcended its PC roots and has entered the mobile sector, while in recent years it has become an important part of the living room is. With connected TV apps, game consoles, set-top boxes, and Chromecast, YouTube today reaches more than 1

80 million hours a day across large screens, totaling more than a billion hours.

Being able to target users who watch YouTube on their TV, advertisers offer more options. You can create ads that work better on a large screen compared to a smartphone, for example. They can also adjust their bids to show their ads more frequently on product searches conducted on a Samsung Smart TV. If an organization has to promote a particular product that is more attractive to a television viewer, such as a game console or a Blu-ray player, they can ensure that their ads are shown only to those viewers.

With TV screens are now available as a device type. Brands can now also see specific analytics and reports to see how well their ads are on larger screens, and adjust their creative power accordingly.


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