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Home / World / World Menstrual Hygiene Day 2018 – How India creates awareness through mainstream platforms like Bollywood

World Menstrual Hygiene Day 2018 – How India creates awareness through mainstream platforms like Bollywood




Published: May 28, 2018 11:45:00





  World menstrual hygiene day, menstrual hygiene, menstrual hygiene in women in India. Menstrual hygiene in Indian women, Indian Express, Indian Express News The integration of topics such as menstrual hygiene into pop culture provides insight and makes the issue sit back with a wider audience.

The World Menstruation Day is celebrated for the fourth time Now, on May 28, more than 400 partner organizations are working to raise awareness of Men's Health Management (MHM) as part of WASH United's (Water, Sanitation, Hygiene) initiative ,

In recent years there has been an active effort by individuals and organizations to promote awareness of menstrual hygiene through the construction of toilets, the provision of cost-effective sanitary napkins, and appropriate disposal facilities for women who previously had no access to them. The state governments of Kerala, Chhattisgarh, Odisha etc., for example, provide government schools with free sanitary napkins to prevent girls from missing out on menses. UNICEF studies show that 28 percent of the students do not go to school during their school years because there are no hygienic absorbent materials available. Initiatives such as the celebration of the World Menstruation Hygiene Day are a crucial step in bringing such issues to the center of attention.

The integration of topics such as menstrual hygiene in popular culture gives her an open mind and lets the matter reach a wider audience. For example, the Bollywood film Padman which was directed by a mainstream actor like Akshay Kumar, drew very positive responses to his theme, especially in a country like India where menstruation was hidden from the public as a topic of discussion is historical because of its stigmatization. In a move to promote the film, its makers created #PadmanChallenge, which celebrates posing with menstrual pads on social media to dispel the stigma around them. While the response to this initiative has been uneven, it can not be denied that India finally moved to normalize menstruation as a natural body function and rid it of its unmerited taboo. Dilip Cherian, Image Guru and Perfect Relations' advisory partner notes, "When Bollywood appeared in the Padman movie, he began using both social media and real-time, using a bankable bonafide star like Akshay Kumar and the support of other Bollywood celebrities certainly helped raise awareness of menstruation, an issue that is rarely discussed in public (or even private) in the country. but also our largely Orthodox society and the stigma attached to women and their bodies. "

India still has a long way to go before it creates an awareness of menstrual hygiene and provides resources and facilities to make it accessible to women across the country , Initiatives from individuals such as Arunachalam Muruganantham (Padman Real Life) and organizations such as Mukti Project, Sukhibhava, etc. have led to dozens of girls in several villages in India becoming aware of both menstrual hygiene and affordable sanitary napkins and waste disposal units. Dilip Kumar Pattubala, co-founder and CEO of Sukhibhava, a Bengaluru-based non-governmental organization that focuses on empowering women through menstrual hygiene practices, states, "Throughout India, the wave of menstrual hygiene awareness has definitely risen, but at the grassroots level, it still seems Ignorance Through our questionnaires filled out by girls and women in villages where we worked, we have seen that about 70-75% of them did not know the function of their reproductive organs or their importance, so it is necessary to strengthen awareness from the beginning. "Cherian makes an interesting observation about the current scenario. "At present, it seems that more emphasis is placed on low-income women not having access to menstrual hygiene products than urgent attention."

It is obvious that the way to the goal is to establish a continuous system that raises women's awareness of the need for menstrual hygiene while providing affordable sanitary napkins that in turn allows for hygienic menstruation. So, help spread the word and let people know about the meaning of this date by tracking the hashtag #Nomorelimits and checking the Global Men's Hygiene Day official website to find out how you can participate in this much needed initiative.

By Prajna Unnikkumarath

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