Forget the horses. Wrangler has some critics on his back.
The jeans clothing company has come under fire for their new partnership with Lil Nas X, the rapper behind the viral country rap hit "Old Town Road" starring Billy Ray Cyrus.
With lyrics full of cowboy images ( "Cowboy Hat by Gucci / Wrangler on My Loot / Can No One Tell Me What to Say" ), working with Wrangler seemed like child's play.
"Psst … it's an instant hit, we introduced the new Wrangler Lil Nas X collection," the apparel company wrote on Instagram on Tuesday, adding in another post, "The song and the style attract the attention of the world. "  But the collection, which includes the title of the song and catchy lyrics on Wrangler jeans and teas, seems to attract the wrong attention. In fact, many fans have threatened to boycott the company, which they see as "cultural appropriation."
Related: Is the Land of Old Town Street now enough? Billy Ray Cyrus accompanies Lil Nas X in the remix
"That makes me stop buying Wrangler jeans anymore, the cowboy spirit is not something I can make fun of," commented user @ jc_bennett.
"I can not believe @wrangler has bowed to this level, stop adapting and sticking to your roots," user @carter_petite said, while @ wagz9312 added, "Wow, what a bunch sold yourself … take the cowboy outta country. "
User @ logan.waldron wrote:" Wrangler is my favorite pair of pants, and you just had to ruin it with the old city street. "
More: Lil Nas X, Billy Ray Cyrus play together for the first time & # 39; Old Town Road & # 39;
16. Lil Nas X and Billy Ray Cyrus • Collaboration: Old Town Road • Year: 2019 Rapper Lil Nas X's rap song "Old Town Road", which was originally listed in Billboard's country charts, was removed because he was not enough "country". Billy Ray Cyrus tried to fix this by appearing on a remix of the track. It's not the first time that Cyrus has worked with a hip-hop artist who has worked with rapper Buck 22 on a remix of his 1992 hit "Achy Breaky Heart 2". READ ALSO: 100 Most Popular Musicians on Tour 2019 [Photo: Frazer Harrison / Getty Images]
Wrangler defended himself and replied, "We have a long history of using the platform of popular music, which is a new one Responding to a generation of fans while staying true to our Western heritage. "
The clothing company continued," We believe that the cowboy spirit is about having the courage, independence and self-confidence that are the same qualities as in This restriction is summarized -run, unique collection. "
Others welcomed the move.
"I love that! I have not bought a Wrangler for years, but I'll definitely buy a pair," @marymayhem_ said, while others asked when sold-out items would be replenished.
@faaithwaare added, "It's time for more brands to become culturally diverse while preserving their original principles – thanks again, it was urgently needed!"
USA TODAY turned to Wrangler to comment.
Lil Nas X also intervened. "You are really boycotting Wrangler, is it so deep," he tweeted.
The backlash comes after Billboard Lil Nas X's song "Old Town Road" from the country charts for "Not enough elements of "disqualified today's country music.
Cyrus decided to join the 20-year-old rapper from Atlanta at the remix to highlight the Country's assets of the song, including its country and cowboy lyrics and banjo accompaniment.
Billboard's Hot Country Songs list and in Hot R & B / Hip-Hop.
Appearance: Palm Springs Desert Sun
More: Billboards decision, Lil Nas X & # 39; Old Disqualify Town Road – Maps Are Misguided
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