As we've already heard, the report claims that Apple plans to present the first footage of some of its new television programs at the event. Hollywood stars like actress Reese Witherspoon and director J.J. Abrams were invited to attend.
According to the report, Apple plans to charge a fee for its original content, although some sources previously said it was free for Apple device owners.
Apple's revamped TV app will make it easier to subscribe to networks like Starz, Showtime, and HBO, with which Apple has "negotiated to offer their shows to users per month for $ 9.99." It is unclear whether this means that each network costs $ 9.99 per month or whether each user pays $ 9.99 per month.
Apple should negotiate to release its new TV app on multiple platforms, including Roku and Smart TVs. This may be due to an expansion of the new iTunes Movies and TV Show app, which will broadcast from Roku's latest smart TVs to other leading TV brands such as Sony and LG, as well as cheaper brands like TCL and Sharp becomes.
Samsung, LG, Sony and Vizio have already announced that their latest smart TVs will receive AirPlay 2 support, allowing users to stream video, audio, photos and other content directly from an iPhone, iPad or Mac to the big screen can . Apple and Roku also have advanced discussions about supporting AirPlay 2.
Apple is also expected to present a revised premium-level news app with access to over 200 magazines, including Bon Appétit, People and Glamor, and newspapers such as The Wall Street Journal . Apple plans to charge $ 9.99 per month for the service, according to the report.
The redesigned Apple News app is expected to be based on Texture, the subscription service for magazines Apple acquired last year. The report claims The Washington Post and The New York Times are not participating in the service's launch, as disagreements over Apple's alleged 50:50 revenue split exist.
The report also notes that Apple CEO Tim Cook held monthly meetings with Apple's service department towards the end of 2017, as the company plans to increase its revenue from existing subscription offerings such as Apple Music and iCloud storage.
These meetings are designed to "monitor apps that use and threaten Apple":
At Cook's monthly service meetings, the company intensified its monitoring of apps that use and threaten Apple. The team has created a release radar for the CEO to track apps that are expected to sell well, and other metrics for the apps that have challenged Apple's business, including iTunes sales declines compared to subscription growth of Apple Music …
Apple's offer for video and news subscriptions will surely help the company expand its service portfolio, but its exact plans are still in the shadows. In less than 24 hours we have a better understanding.
Apple delivers a livestream of the event.