Xiaomi has admitted to using an artist's work without his permission to promote his products, and says it was dismissed as the responsible employee Tarka . Tarka said he was "100 percent sure" that Xiaomi had used his work, and the elements seemed pretty straightforward. Now the company is blaming a single employee and saying the incident was due to "mistakes in our approval process".
Xiaomi says it will reinforce its internal processes for approving artworks "to prevent this from happening again" and that it is up to Tarka to apologize. Tarka's work has since been removed from the Xiaomi website.
Tarka created a GIF that showed how elements from three works were merged into Xiaomi's ad. The main structure has changed only slightly, and a chair and a hanging light from two other pieces of it have been added:
Deterioration, two of these pieces – of which the chair and light were taken – are from Work done by Tarka on behalf of LG, one of Xiaomi's smartphones competitors.
Although there have never been such blatant incidents, Xiaomi has come through the story of bluntly cloning the work of others. Earlier this year, Apple's standard MacOS background image was rebuilt, as well as a feature that moved the image between day and night. The competitor of the 2017 MacBook Pro looked almost identical to a MacBook Pro. And its stores have clean white walls, even lighting and wooden display tables, like an Apple store.
The full statement by Xiaomi is below:
Having examined the comments of artist Peter Tarka on the misuse of his artworks on the Xiaomi Spain website, Xiaomi has found that a designer uses the design of Peter Tarka without permission Has. Xiaomi removed the content from our website and decided to dismiss this employee with immediate effect. We apologize sincerely to Peter Tarka and for the mistakes in our approval process. Employees' actions conflict with our corporate values of respecting intellectual property, and we will continue to strengthen our internal approval processes to prevent them. We turned to Peter Tarka to express our apology.