Yeti, the premium cooler manufacturer synonymous with outdoor and country music, was forced on Monday to reaffirm his "unwavering faith and commitment" for the second supplement after a much-read National Rifle Association email To defend.
The NRA e-mailed its members that the Austin-based company "suddenly, without notice" stated that they had business relationships with the NRA Foundation, said The Statesman.
Since the first report, some social media customers have been destroying their Yeti products, including the #YetiCoolerChallenge, where a woman gets cooler here.
The company is around 10 years old, but has gained notoriety in recent years. Chris Jansen, country singer, wrote about the cooler in his 2015 hit "Buy Me a Boat".
The Statesman's report pointed out that the e-mail comes at a time when other high-profile companies have ended their relationship with the NRA's shooting the Florida School.
News4Jax reported it received the NRA email, claiming that the company refused to say why it "no longer sells products."
Yeti-which sells cooler, the $ 1,299 The company said it had communicated to the Foundation and other organizations a few weeks ago that it would "eliminate a group of outdated discount programs."
"When we joined the NRA Foundation and The other organizations informed about this change, Yeti said that we offer them an alternative adjustment program that is widely available to consumers and organizations, including the NRA Foundation, "the statement said." These facts directly contradict the inaccurate message of the (NRA ), which was distributed on April 20. "
The company said it has" always prominently featured hunters pursuing their passions. "
Fox news reaches Yeti did not do so immediately
Despite the company's testimony posted on Facebook and Twitter, many commentators seem unconvinced by the statement.
One user who received 1,700 likes on late Monday wrote, "I'll use all my overpriced Yeti shooting practice products and buy new RTIC coolers for my outdoor missions !!"
(RTIC is a cooler Another brand called "damage control"
Some users seem to have moved from side to side and will continue to use the product.
"All they said (Yeti) was that they would no longer offer the rebate program to the NRA and other organizations, a new program was in place, the NRA took it negative and went with it," a commentator said.
Last month, Yeti ended his plans to go public, citing "market conditions," the Wall Street Journal reported.