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You lose because Google, Amazon and Apple fight for the living room



Google, Amazon, and Apple are struggling to dominate your living room, media, and home. But their fight makes the consumer much worse. This is followed by a transcript of the video.

Google, Amazon and Apple are all fighting for the control of your living room. And in some cases the rest of your house. But their fight creates a really shitty experience for the rest of us.

Maybe you know the VHS against the betamax battle of the 70s and 80s. Basically, these two formats competed and VHS won. One of the main reasons was this. Sony was originally the only manufacturer of Betamax, so they could charge anything they wanted to make tapes for others, while JVC licensed its VHS technology to anyone who wanted it. Pretty much everyone has come to terms with a VCR, and you know that every movie you rent at Blockbuster plays in your VCR, whether it's a producer or a studio. That is no longer the case.

Apple, Google and Amazon all have their own set-top boxes and video services to go with them, and none of them works with each other's technologies. iTunes videos only work on Apple TV. Google does not allow Amazon Prime Video app on Chromecast devices. And you can not download videos from the Google Play Store to Amazon Fire devices. Amazon Prime Video only came to Apple TV last December, eleven years after it hit the shelves. And Google and Amazon are currently in the nerdigsten, immature fight in the world. Amazon will not transfer any Chromecast or Nest devices, so Google will block YouTube access for Echo and Fire devices.

I'm not kidding. They fight like passive-aggressive, stubborn children whose only option is to take home their toys. There are some workarounds to force media from one device to another, but if you're not tech savvy or willing to set the time, it's a nuisance. It gets worse when you look at their smart home devices.

Google Home only works with Chromecast devices. The echo will only work with Fire devices and HomePod that only work with Apple TV. And unlike the other two, it's so bad that you can not even say that it should play music from Spotify, only Apple Music, that's crazy because Spotify has four and a half times as many users as Apple Music.

The goal of these manufacturers is simple ̵

1; to bind you to their products and services forever. If you buy a smart speaker, do not you want your next speaker to talk to it? Do not you want one that can talk to any box that powers your TV? And will not you rent or buy "Last Jedi" from the service that drives your entire entertainment setup?

Probably, yes, and everybody knows it.

I understand the smart speakers from Amazon and Google and Apple are all very different products from very different companies. But given all the other opportunities that these companies could have, would it really be so difficult for them to work together and talk their products together? There is a reason why Roku has a higher market share than anyone else. It is platform independent, meaning it can play media from any company that creates a channel for it, including Prime, YouTube and Google Play. But it is not compatible with any of the smart speakers. So, if you invest in a HomePod or Google Home Max or any of the others, you still need other speakers that can hear everything.

Instead of finding a way to make everything work together, how any DVD or VHS could work in any player you could find, these companies use a scorched earth policy and you and I are trapped in the middle. Even if one of them wins, you and me? We are still losing.

Maybe I should just stick to it.


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