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"You need to make the right call" – Diversity



Media companies need to make tough decisions to distance themselves from the most lucrative content, such as ABC's "Roseanne," when they are struck by offensive feelings, CEO James Murdoch of 21st Century Fox said in an interview at the Code Conference in Washington on Tuesday Palos Verdes, California

"You have to make the right call," he said. "It's not just about keeping the audience running, it's the right thing for your business."

Murdoch discussed the controversy in an interview with Recode Editor-in-Chief Peter Kafka, as well as a wide range of topics, the challenges in Hollywood ranging from Fox's own future with Disney (or Comcast) to Diversity

Murdoch acknowledges that his own father has given up on Twitter after getting flak for some of his tweets, commented the double-edged sword that social media can often be.

"I think people are tweeting in an audience room, there's always risk," he said. "There's a balance between having a voice out there and what they do for their brand and the business overall. You have to be careful."

He was a mother in his own future, now that he acknowledged that he was quit the company founded by his father Rupert. "It's the five-year mark since I've returned to New York. I think it's time to do something new."

Murdoch decided not to stay with New Fox, the new company that was founded after 21st Century Fox had sold much of its TV and entertainment holdings to Disney, following Fox's brother Lachlan Murdoch and his wife last month John Nallen Announced

New Fox's assets include the Fox Broadcasting Co. network and its television broadcasting group, as well as the activities of Fox News and Fox Sports.

Murdoch declined to ask if Fox would disparage Disney's bid for Comcast, making it clear that no actual offer was officially being advertised by the latter. Instead, he stuck to the grounds of the Disney deal.

"The reason we see this combination with Disney is that we believe that the resulting company is a very attractive business, precisely because we have a speed and scale that is very complementary to them ", he said.

Murdoch acknowledged that his own company had to deal with considerable controversy, especially Fox News. He said management has been aggressive in taking new measures to ensure that the kind of sexual harassment that occurred during the Roger Ailes era no longer exists

"If anyone does not now know Fox News That nothing will protect them If they behaved like that, it would be incredible for me, "he said.

Since the Disney Fox deal was first picked up, there has been rampant speculation about Murdoch occupying a new position at Disney.

It is doubtful Other activities on this front will not take place until after June 12, when a decision on the merger of AT & T and Time Warner could help clarify the regulatory outlook for a Comcast offer. Since Disney had no distribution component for his business, he had always been seen as the easier way for Fox.

Fox himself has been waiting for the approval of Sky, which is expected in the coming months.

Last month, James Murdoch UK regulators requested verification of the Comcast backbone for the Sky satellite television platform. While Fox is trying to acquire the 61% of Sky that it does not own, Comcast has made its own $ 31 billion offer for Sky.

British media minister Matt Hancock said last month that Comcast Sky does not want to raise the same concerns as the acquisition proposed by 21st Century Fox and that he is therefore reluctant to order the same level of regulatory review of Comcast's offer, that is still going through Fox's offer.


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