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Your strategy for this year



If you've done the smart thing and designed an efficient structure as shown in the picture, the next step is to turn it into an even more powerful SEO asset. As?

  • Use anchor texts with keywords. It helps the linked pages to rank for the keywords you use.
  • No orphaned pages. An orphaned page is a web page on your site that is not linked to any other page on your site. Users and search engines will not find it, and it will not be a good rank.
  • No dead ends. A dead-end page is not linked to other pages, so it is unable to transcend authority or rank higher on another page.
  • Do not track your internal links. Users can click on any links they can see. However, this does not apply to search engines. You can not click on the links marked "nofollow". It's fine to do this with the outbound links on your website, but not with the internal links: The linked pages are not crawled and ranked.

Navigation bar

Your navigation bar contains links that point to all the important pages on your page. It is usually at the top of the screen. It is also common to place it on the left, but this option is less mobile.

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Footer bar

It's like the navigation bar, but at the bottom of a page , Note that this is not suitable for infinite scrolling: If more and more content is displayed while scrolling, the bar is moved down.

This can be a problem if users should actually click on the links in the footer.

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An absolute must for all sites with too much content Search engines can not use a search box themselves, but they can definitely recognize it as a bonus to the user experience. [1 9659016] Search box “/> <img class = "size-full wp-image-286511 aligncenter b-lazy pcimg" src = "https://cdn.searchenginejournal.com/wp-content/themes/sej14/images-new/ loader.gif "alt =" search field "width =" 621 "height =" 100 "sizes =" (max -width: 621px) 100vw, 621px "data-srcset =" https://cdn.searchenginejournal.com/wp- content / uploads / 2019/01 / 6.png 621w, https://cdn.searchenginejournal.com/wp -content / uploads / 2019/01 / 6-480×77.png 480w "data-src =" https: // cdn .searchenginejournal.com / wp-content / uploads / 2019/01 / 6.png [19659019(3LocalSEO

How is SEO different for a local business from other websites?

Simple: The location is a major factor.

Online traffic is not the end goal of local SEO. You want users to show up in person and be your customers in real life.

This is true even if you have the opportunity to deliver your goods home.

What do you need for a successful local SEO?

Location Based Keywords

They are like your usual keywords, however, including the name of your location (such as "Bowling Club in London ").

Keywords with "near me" or "next" in them may work as well, but note that Google mostly uses the phrase "near me" to show users something near their known location.

Entries in Online Directories

Sign in Google My Business is an absolute must, but do not stop: The Internet has a variety of directories in which your business would fit.

Always make sure your business is relevant to the directory and keep your information consistent.

If you change something, you should change it wherever you are registered!

Backlinks from Local Sites

Backlinks from relevant and authoritative sites are always good, but votes from local sites have even more weight (not to mention visits from local users).

Search the sites at your location whose backlinks could really benefit you – and then earn those backlinks.

Positive Customer Reviews

It's as simple as it gets: If many customers like you, that means you have to be good! Enable customer reviews on your website and always ask customers to leave a review.

Structured Data

If you mark your site with structured data, Google may display additional information about your business in the search results.

Phone number, opening hours, customer reviews – all this information helps users to decide if they are good enough for them. So it's definitely good for you too.

Tracking Your Local Rankings

You need to know how powerful your website is if something needs improvement – and most of the time it does.

Check the rankings of your business Site with the WebCEO Rank Tracking Tool, remember to select your location in the settings as shown in the screenshot.

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4. Voice search optimization

Did you hear that voice search is expected to be the source of 50 percent of all online searches in 2020?

Only one more year until we know if this is the case! It's crazy how fast time passes. Even crazier, what the future holds for us.

In the meantime, we can prepare for this massive change. If this happens, the Web will never be the same – and SEO will not.

How to optimize your website for voice search.

Searching for Speech Recognition

Use long-tail question keywords that begin with words such as "Who, What, Why, Where, When, and How." For local SEO, you will definitely want your website to be related to the name of your location, county, state, and nearest cities ("near Wichita Falls").

Answer the questions

The results of the language search are usually not very long (about 30 words), but are still scarce enough to give satisfactory answers. [19659012] Target of advanced snippets

The search for a voice leads the result at the top, sometimes even after position 0.

Ranking is not enough anymore.

Raising Your Domain Authority

This is another way to become the top search result Backlinks from reputable sources are the best way to get there.

Protect yourself from bad links before WebCEO's Backlink Quality Check Tool

The key to ranking your website in the Mobile First Index is: Make the user experience great for mobile users.

That's natural in addition to the SEO basics mentioned above.

And how you do it.

Implement a Responsive Design

When you do this, you can automatically customize your website content on a mobile screen, no matter how big or small.

Reduce the file sizes of your images

The fewer kilobytes they contain, the faster they will load. Do whatever you need.

  • Adjust the height and width yourself.
  • Save them in a format that yields the lowest file size.
  • Compress them.

Keep page load time to a minimum

Optimizing your pictures is not the only way to influence your loading speed. You can also do the following:

  • Caching elements of your site.
  • Remove unnecessary redirects.
  • Be sparing with the number of items per page you use.
  • Minimize HTML, CSS, JavaScript, and other code in your pages.
  • Choose a fast server or network to deliver content to host your site.

Of course, there are things that affect the user experience. Here are some recommendations for optimizing mobile devices:

  • Do not use popups that block the entire screen or much of it.
  • Do not add too narrow elements to the pages (eg lines and paragraphs of texts, images, buttons). Leave some space between them.

Be sure to test your website with WebCEO's Mobile Optimization tool to see how well you've worked – and what else you can do.

Want to see steps 6 through 10?

For a complete list of the most effective SEO methods, tips and strategies please download the SEO Guide 2019: Your Strategy for This Year below.

This guide was created for WebCEO users only. Sign up now and make 2019 the year you blow your competition out of the water!


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