Even though YouTube has long since become a multi-million dollar business, it can happen that individual creators have difficulty relying solely on built-in ad revenue (Quinn Nelson of SnazzyLab has a good explanation for that You have this) one hour left). Google is seeing these issues and looking for ways to help creators diversify their income. At VidCon, the company announced that it is adding multiple levels of channel membership, expanding the super-chat with buyable stickers, and adding new native merchandising options. A small fee per message that makes it more visible over a longer period of time. Now it is also possible to buy animated "Super Stickers" from $ 5. Super Chat seems to be performing well for the 90,000 channels that received the feature, as their revenue grew 65% last year.
In the future, developers can also create up to five different channel membership levels and define different benefits for each, similar to Patreon. YouTube claimed to have tested this with Fine Brother's REACT channel, which now generates more than six times its revenue. Of course, members also benefit from additional videos and other extras.
Last but not least, YouTubers can now also offer goods from other stores than Teespring. Google announces Crowdmade, DFTBA, Fanjoy, Represent and on rooster teeth come aboard. The offers of these merchandise partners are now also directly under the videos in the mobile app.
Another more altruistic option has also been added to the platform. Creators can solicit fundraising through YouTube Giving, a service that leaves the beta in the US. It allows viewers to offer money directly through the YouTube app itself.
Overall, these tools are urgently needed to ensure creators can continue to build their content sustainably. As a practical matter, YouTube offers some tools that YouTube has previously used off the platform, bringing content creators closer to the platform – and of course, the video streaming service also reduces membership and chat revenue.