YouTube creators are already making changes to their channels, fearing they will not be able to earn any more money once the platform sets new boundaries for kid-friendly content.
Some of these changes involve completely renaming channels You are less kid-oriented by cutting out popular toy or game series, recording vlogging, and moving videos specifically for teens. In essence, these changes are targeted at children's content that relates to a slightly older demographic that is not covered by the $ 170 million agreement with the Federal Trade Commission over alleged violations of the Privacy Act from children.
Due to the comparison, YouTube must stop capturing data about videos aimed at children under the age of 1
Several prominent full-time personalities are already making changes to avoid possible downtime. Toya of MyFroggyStuff (2.1 million subscribers), Kelli Maple (1.2 million subscribers) and Rob of Art for Kids (1.9 million subscribers) have, among others, posted announcement videos to inform their fans about changes they have made including adjustments to both channel titles and content. Their goal is to avoid revenue losses by adding them to the broader new category of children's content on YouTube, which will come into effect on January 1, 2020, while keeping their fans happy.
"I strongly believe that we need to make changes here in our channel," says Rob in the video above. "We only publish art lessons for children over the age of 13. For the time being, I will leave all our previous lessons on our channel, but eventually they may be gone. We will continue to publish lessons (for younger children) in our app and on our website. "
The Biggest and Most A worrying change for the creators is no longer able to serve targeted ads. These ads account for a significant portion of the content on YouTube channels, opposite Melissa Hunter, executive director of a Family Video Network, a group working with family vloggers, The Verge . Other changes include not being able to send new video notifications – this can limit the popularity and overall revenue of a video – and disabling comments.
Rob says he supports YouTube's decision, but also has a separate website and app that includes subscription offers to increase his income. This is not necessarily true for other developers. Toya, who operates MyFroggyStuff, changes the title of her main channel (along with the names of the subchannels), the style of her thumbnails (which usually contain photos of puppets) and even how she describes things (starting from "toys"). on "thumbnails" to make sure YouTube's content is appropriate for all ads). Maple, who had learned about the changes in Toya's video, uploaded her own statement on YouTube and said that similar changes would be introduced.
"We will add more lifestyle stuff," Toya told her fans during a live stream. "We'll log a bit more, we'll talk about hair … well, log on and everything is on the table."
It's a shift for some of their fans who are running awry younger, though Toya said a large portion of their audience consists of adults based on information they see on their internal dashboard. Toys may be referred to by YouTube as being aimed at children, but thanks to the general acceptance of things like comic culture and interest in collecting characters, interest is beyond them, she added.
Friendly Videos left other jobs to work full-time on their YouTube channels. In recent years, those who are concerned about controversial content feel safer with family-friendly videos, making these channels the most lucrative on YouTube. This is now changing with the FTC agreement and the ongoing restrictions on videos that involve or target children.
But it's not just family vloggers and creators who are worried. Game developers were also worried that YouTube announcements could result in videos with kid-friendly games – such as Minecraft or Roblox – also being restricted. It is a potential drawback in a huge market. In 2018, more than 311,000 Minecraft videos were uploaded, bringing more than 45 billion views, according to the analyst Tubular Insights.
YouTube is still finding out, but it sounds like game developers should not be worried. Dan "DanTDM" Middleton, one of YouTube's most popular game developers, said YouTube had told him that "videos are not judged by the game you play (for example, Minecraft, Roblox, Fortnite ) ) "and adds that a" family friendly video is not the same as "for kids". "YouTube judges video by video whether the content is aimed at children, but he wins". t is based on a specific game title.
YouTube still has not described exactly what types of videos are affected or which developers need to start planning. CEO Susan Wojcicki wrote to the creators in a blog post, noting that these changes "will have a significant business impact on the makers of families and children." She added that "for some doers, this is not easy and work feels obligated with them through this transition. "
Toya and Rob are two of those creators who are preparing for a significant impact on their business, and the only thing left to do is Pivot.
"For us, who have YouTube as a career, that's pretty damaging," Toya said.