YouTubers also feared that the change would affect the number of their views. The review may affect the placement of a creator in the search results, and the loss may make it difficult for fans to identify the creator's authentic channel. The loss of a check mark and associated badge can also affect the perception of a creator by brands. "I used my affirmation to set myself apart from everyone else. This could affect my business, "said Ms. Jones. "Either people do not believe that I am legitimate, or they do not see me in the light they have seen before, which will definitely affect my brand business."
The authors interpret this as another sign from YouTube that seeks to become more corporate and abandon its roots. "If you've seen YouTube lately, you can see," said Luke Meagher, a 22-year-old YouTube creator with 270,000 subscribers, who was informed that he would lose the affirmation. Vevo, professional music videos. "
YouTube is far from the only technology platform dedicated to managing audits. After Twitter introduced a public review form in 2016, it was later discontinued in 2017. The company publicly announced that it would stop the review, but continued to quietly review the users. In addition, Instagram introduced a public confirmation request form in 2018.
However, most users do not understand what a checkmark actually does. According to YouTube, 30 percent of YouTube users misunderstand the meaning of a checkmark by associating it with content verification rather than an identity indicator.
YouTube's changes were not as dramatic as developers might think. "Ultimately, I think it's about more in line with the way other major social platforms handle verification," he said. "It's harder to check on these platforms," Urgo added. "It's safe to say that their relationship with the creators does not feel as solid as years ago."
Start making videos about it, "said Ms. Jones. "YouTube, why did not you confirm me?" YouTube will definitely be called for it. "