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YouTube is in the process of rounding out the number of followers of the creators



In May, YouTube told the creators that in the near future, anyone with more than 1,000 subscribers would see their number of followers rounded down. The time has come, and the video-sharing service will introduce this change in September.

YouTube announced Thursday's update, which will be "phased in" via YouTube and the public YouTube Data API service. The creators can still see their exact counts in YouTube Studio and YouTube Analytics. For those who are out to showcase their milestones for any engagement, the days of lacking validation are upon us.

For creators with more than 1

,000 subscribers, what YouTube calls "abbreviated" counts. For example, if someone has 123,456,789 subscribers, it will show up as 12.3 million. The number does not increase until the number of followers reaches or exceeds a threshold.

"In addition to creating more consistency, this addresses the creator's concerns about stress and well-being, especially tracking real-time public subscriber numbers," wrote YouTube on Thursday's update. "We hope that helps all the creators." Concentrate on telling their story and experience less pressure on the numbers.

While shifting public pressure away from tiny improvements in popularity apparently meant that creators are less obsessed with each new follower, this is just one way to establish their public recognition. And for someone whose currency depends on popularity, rounding off ("short cut") may not have the reassuring effect that YouTube has evangelized.


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