The at least five-digit creators have grown by 40 percent over the previous year.  Over the last few years, YouTube has expanded the way creators can use to earn money directly with their viewers. At last year's VidCon, opportunities and memberships for merchandise companies were presented where some channels can sell T-shirts and offer subscriptions. Features like these can alleviate concerns about advertiser disappearances, as they occasionally occur in controversial events. These capabilities also allow YouTube to compete better with platforms such as Twitch and Patreon, which are particularly successful in providing new ways for developers to make money. YouTube takes some of the money that is passed on by the viewers to the developers.
Successful YouTubers earn five to six jobs a year on YouTube, Mohan says, and the number of developers in this group has grown 40 percent year-on-year.
As part of its effort to help developers earn more money, YouTube is adding new merchant partners to work with. Now creators who work with Crowdmade, DFTBA, Fanjoy, Represent, and Rooster Teeth can embed a box under their videos where viewers can browse through the products they offer. YouTube also adds a new chat feature called Super Stickers that fans can buy at live events and premieres to celebrate their favorite creators. When buying a large animated sticker is displayed in the chat.
"These new products are no small experiments."
YouTube's membership feature is also expanding. Channels that can use memberships can now offer subscriptions at up to five different prices with different benefits. This brings the feature even closer to Patreon, which allows creators to similarly offer subscribers a range of subscription levels. "And then, of course, the opportunity to build … a truly global business." Every creator is his own economic engine and is developing a burgeoning business on YouTube. With efforts such as channel memberships now available to any developer with more than 30,000 subscribers, YouTube has refined its monetization practices to help developers better match their experiences with fans.
For developers like Nick Eh 30, a
Fortnite live streamer with more than 4 million subscribers. These initiatives had a significant impact on how he earned money. Nick tells The Verge that about 50 percent of his income comes from super-chat and memberships. "I'm in a position to connect with my community because it's such an interactive product," he says. Focusing primarily on live streaming, he also has an easy way to interact with fans in real time. "Because of these features, I've been able to drive over 4 million submarines in the last 10 months," he says. "I think that's because you can hear your message directly from your favorite creator so directly and directly, you're in the air with Super Chat, it's raw, just you and the creator."
Super chat throws new ones Moderation problems. Updated Hate Speech According to YouTube
The growth of programs like Super Chat is a promising way for developers to earn money directly from fans rather than through advertising money, but it's not without problems. In the past, Super Chat was specifically a way for viewers to spread hateful ideologies by paying for their comments to be prioritized and for the creators to benefit from them.
Asked How YouTube Fights These Problems – Especially When Super Chat Goes Mohan pointed out the company's hate speech policy: "We've updated these guidelines in recent months with a lot of hard work and a few weeks ago with a series of new policies In addition, YouTube searches on-demand content as well as live streams and live chats.
Asked how this empowers YouTube to tackle toxic behavior on its platform more effectively than before, YouTube has expanded what is considered hate on its platform. "We have always had a set of guidelines that define what we call hate speech," he says. "Essentially, we've expanded the kind of content that is now considered hate speech, which is now coming from this platform." YouTube is constantly working to develop new machine learning and automatic classification Mohan says he and his team are still looking for ways to create opportunities for more developers and to refine the current options. These innovations, however, are extensions of functions that have already proved successful. "These new products are not small experiments," he says.