Washington, August 19 In the first study evaluating YouTube videos on facial plastic surgery techniques, scientists have found that these are mostly misleading marketing campaigns published by unqualified healthcare professionals.
Millions of people turning to YouTube as a source for facial plastic surgery are gaining a false understanding that does not take risks or alternatives into account, said lead author Boris Paskhover, assistant professor at Rutgers University in the US.
"Videos of facial plastic surgery may be primarily marketing campaigns and may not be entirely educational in nature," Paskhover said.
Researchers rated 240 top videos with 160 million combined views, taken from keyword searches for "blepharoplasty", "eyelid surgery", "dermal filler", "facial filler", "earmold", "ear surgery", "rhytidectomy," Facelifting "," lip augmentation "," lip fillers "," nose correction "and / or" nose work ".
They rated the videos using DISCERN criteria, a scale for assessing the quality of medical information presented online or in other media, taking into account risks, discussing non-surgical options, and the validity of the information presented.
Researchers also evaluated the people who posted the videos, whether they were health professionals, patients or third parties.
Physicians were judged by their status as a board in the database of the American Board of Medical Specialties.
The results showed that the majority of the videos did not contain any qualified experts in the presented procedures, including 94 videos without a medical specialist.
Seventy-two videos with certified physicians had relatively high DISCERN scores and provided valuable information about patients.
"But even videos released by legitimate board-certified surgeons can be marketing tools that look like instructional videos," Paskhover said.
"Patients and physicians using YouTube for educational purposes should be aware that these videos may contain unbalanced information, are unbalanced when weighing risks versus benefits, and do not have the qualifications of the practitioner in the field Clear, "said Paskhover.
"YouTube is for marketing purposes, and most people who post these videos are trying to sell you something," he said. PTI MHN MHN