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YouTube will be included in Comcast's X1 boxes later this year



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The Marvelous Mrs. Maisel won her first Emmy for Best Comedy Series this year.


Nicole Rivelli

Comcast opens its doors to Amazon Prime Video, the cable's latest integration with a technical competitor that has been directly competitive to date.

The two companies announced Wednesday that Comcast will roll out Amazon Prime on X1, the cable company's high-tech pay-TV service, which will be used by nearly two thirds of home cable TV customers next week. They announced their planned partnership in August. This means that X1 subscribers can view Amazon shows, movies and channels like any other app in their cable system, and Amazon's content will be available and available on Comcast X1 like a regular channel or show.

The largest cable TV company in the US has welcomed digital video competitors such as Netflix YouTube and Tubi TV after years of tensions between traditional pay-TV companies and the streaming starts the viewers to cut the string. However, Amazon is different: The Amazon Channels element allows the company to subscribe to premium cable channels like HBO and Starz via Amazon instead of a traditional TV provider.

This means Comcast X1 customers could choose to pay and watch their HBO from Comcast itself or on Amazon … through Comcast's own system.

"These types of strategic relationships are important milestones because they only reinforce our ambition to provide every choice to our customers – [put everything] on demand in one location," said Matt Strauss, Executive Vice President of Xfinity Services at Comcast , in an interview. "I find the relationship with Amazon Prime exciting because it's just another proof."

It's also an Amazon premiere: Amazon Prime Video has never become a traditional TV provider in the US.

Amazon wants to "make sure customers can watch Prime Video on any device, even a cable maker's set-top box," said Greg Hart, vice president of Amazon Prime Video.

X1 users can seamlessly switch to any Amazon video on the same interface, where they can choose from a selection of live TV or video on demand. The remote control's voice command button works with Amazon, so customers can easily tell their TV set to turn on their favorite show or something else on Amazon 2018.

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