Nike and Sony start realizing the powerful potential that online creators hold for them, a group of established personalities to create a guild meant to protect creators' financial and personal interests. Three years later, that group, the Internet Creators Guild (ICG), is shutting down.
Hank Green, one of YouTube's most respected and admired creators, is building a centralized organization for people who work online. The guild was supposed to educate creators, protect their interests, and help them succeed on these were constantly changing monetization methods. Green is at the time. "
But the $ 60-a-year membership and union-friendly language never really caught on.
"Creators with big audiences often do not feel the need for support from a collective voice," the ICG's board wrote in a statement announcing the closure. "We believe these attitudes will change as our community encounters new challenges. Antitrust sentiment grows in the US, and Article 1
3 now threatens the foundation of digital creativity in Europe. "
The board said that support has" declined to the point where we can not maintain our work actively, "and that it limited their ability to recruit new members.
Despite the shutdown, the ICG's concerns are even more apt years later. The Guild says it's time to get rid of "huge amounts of content," record labels are all taken 70 percent of every dollar spent on YouTube Premium subscriptions, and brands paid for sponsorships, making it harder for everyone. ( The Verge