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Disney Plus launch kicks off the streaming wars

Characters Forky and Woody from Disney's "Toy Story 4."

Disney | Pixar

The streaming wars are here.

Pixar, "Star Wars," Marvel and more, Disney + is poised to be Netflix's biggest competitor when it launches on Tuesday.

And that's just the start. In the coming months, AT & T's WarnerMedia wants to launch HBO Max and Comcast's NBC Universal wants to launch its first streaming service called Peacock. (Apple's streaming service Apple TV + launched earlier this month, but its library is limited to just a handful of shows.)

Netflix may have a head $ 6.99 per month, making it a no-brainer as an add-on to your current streaming or cable TV package. Disney, Inc., has been added to Disney's Million Dollar Subscription Plan by Disney's Subscribers in the millions before the year is up.

Meanwhile, Netflix has been steadily raising its prices over the last few years. Its most popular plan costs $ 1

2.99 per month. While Netflix has been optimistic about the rising tide of new competitors lifting all its players in streaming, it is admittedly in its third-quarter earnings report.

Disney has yet another attractive offer. Disney wants to give subscribers Disney +, Hulu (with ads) and ESPN + in a bundle for $ 12.99 per month. NBC, ABC, Fox and more, a bunch of ESPN stuff and everything on Disney + for the same price you're paying for Netflix. It's the best deal in streaming.

HBO Max, which includes all the standard HBO shows plus more content from WarnerMedia like "Big Bang Theory" and "Friends" for $ 14.99 per month, the same price as "regular" HBO. (The hope is that HBO subscribers will convert to Max.) NBCUniversal's ad-supported Peacock is expected to be free for everyone, CNBC reported earlier this month. (There'll be a paid, ad-free version.)

Now for the kicker.

Do not expect all this free and cheap streaming to last. Right now the goal for all these new services is to grow their subscribers as quickly as possible. It's the same strategy Netflix has been used over the years: Get subscribers hooked on the service, then lower raise prices. The first battle in the streaming wars wants to be over eyeballs.

The money comes later.

Disclosure: Comcast is the parent company of NBCUniversal, which owns CNBC.

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